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Old fashioned sales techniques

Gail Worthington-Eyre

Gail is an experienced brand manager, social media manager, and general business manager and has expertise in the following business areas. Aged Care, health product branding and advertising campaign development, strategic planning and business development. Gail Worthington-Eye is the author of a Marketing guide and 3 self help books.

Adelaide, Australia

Social Media, Brand management, General Business Management, Author.


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Marketing, sales and parnerships

Several years ago I researched viable product options and developed a plan with specific strategies that would see a campaign go to market 1 year after the conceptual stage. It was imperative to look at where the company was and what were the long-term achievable goals to ensure viability. Using existing media partners and my extensive knowledge of the media I negotiated a profit sharing media driven business model that would see the introduction of major statewide sport promotion go to market.

This was the first of several campaigns to follow. The first was the Boston Red Sox (Baseball team) commemorative pin collection. This campaign went to market in 2003 – this was also the year the Boston Red Sox won the World Series for the first time in over 80 years.

The model required several partners to ensure success, complex negotiations and contractual obligations were thoughtfully considered to ensure all partners had a vested interest in working collaboratively to take the product to market.

The media connection/partnerships were pivotal to the success of the campaign. To ensure each media partner had a financial interest in the success of the campaign I structured a profit sharing model that would reward based on thier effort.


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