MARKET – WHAT IS SOCIAL MEDIA?

Home » Great success stories » Old fashioned sales techniques

Old fashioned sales techniques

Gail Worthington-Eyre

Gail is an experienced brand manager, social media manager, and general business manager and has expertise in the following business areas. Aged Care, health product branding and advertising campaign development, strategic planning and business development. Gail Worthington-Eye is the author of a Marketing guide and 3 self help books.

Adelaide, Australia

Social Media, Brand management, General Business Management, Author.

ALL POSTS

Enter your email address to follow this blog and receive notifications of new posts by email.


Marketing, sales and parnerships

Several years ago I researched viable product options and developed a plan with specific strategies that would see a campaign go to market 1 year after the conceptual stage. It was imperative to look at where the company was and what were the long-term achievable goals to ensure viability. Using existing media partners and my extensive knowledge of the media I negotiated a profit sharing media driven business model that would see the introduction of major statewide sport promotion go to market.

This was the first of several campaigns to follow. The first was the Boston Red Sox (Baseball team) commemorative pin collection. This campaign went to market in 2003 – this was also the year the Boston Red Sox won the World Series for the first time in over 80 years.

The model required several partners to ensure success, complex negotiations and contractual obligations were thoughtfully considered to ensure all partners had a vested interest in working collaboratively to take the product to market.

The media connection/partnerships were pivotal to the success of the campaign. To ensure each media partner had a financial interest in the success of the campaign I structured a profit sharing model that would reward based on thier effort.

Advertisements

1 Comment

  1. Mr WordPress says:

    Hi, this is a comment.
    To delete a comment, just log in, and view the posts’ comments, there you will have the option to edit or delete them.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

ADELAIDE FREE OFFERS

Free, weight loss programs

zhilimc

Smile! You’re at the best WordPress.com site ever

Mashable

Social Media Marketing, Internet Marketing and MLM

Mashable

Social Media Marketing, Internet Marketing and MLM

pocket49flute

This WordPress.com site is the bee's knees

WINNING IDEAS - Tien Wong's Blog

On Leadership and Hypergrowth in the Entrepreneurial Economy

The Pinstriped Suit

Loud Opinions and Good Ideas on Entrepreneurship, Personal Development and Authentic Living

salesideas

Just another WordPress.com site

%d bloggers like this: