By Gail Tilbrook and Firebrand
The following content is an excerpt from an article written by Firebrand Ideas Generation
I found this article interesting because it supported my views on the importance of telling a story and using the content to drive the exposure and branding though social marketing platforms. I hope you like it as much as I did.
Content is the new digital bait
The consumer of yesterday has become a ‘contsumer’ today. ‘Contsumers’ are hungry for information and seek as much as possible to help inform their buying decisions. They have access to a wide range of information about your brand, product or service and many are having conversations with brands via Twitter, theweb, Facebook, LinkedIn and blogs as they create their own path of influence to purchase.
Content is a powerful currency for your employee value proposition
Your content goals
2. Thought leadership and education (50%)
3. Brand awareness (39%)