Home » WHAT IS SOCIAL MEDIA » Facebook acquires health and fitness tracking app Moves

Facebook acquires health and fitness tracking app Moves

Gail Worthington-Eyre

Gail is an experienced brand manager, social media manager, and general business manager and has expertise in the following business areas. Aged Care, health product branding and advertising campaign development, strategic planning and business development. Gail Worthington-Eye is the author of a Marketing guide and 3 self help books.

Adelaide, Australia

Social Media, Brand management, General Business Management, Author.


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See on Scoop.itMarket, Social Media

Facebook has bought Moves, an app that keeps track of your daily exercise and fitness routine as well as the places you visit.

The news was revealed in a blog posted Thursday by ProtoGeo Oy, the company behind Moves. No details about the deal were revealed, simply that Facebook has acquired both the company and the app.

Available for iOS and Android users, Moves is a free app that can automatically track your walks, jogs, bike rides, and other forms of fitness. It can also keep track of the places you visit with a map that shows you where you’ve been and how you got there.

An app that tracks your daily activities can raise privacy concerns, especially with Facebook the new owner. The company has had its share of privacy complaints in the past. But Facebook has already tried to address such concerns.

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