This site is for open discussion and troubleshooting for professionals seeking peer support to resolve current issues in day-to-day work. By tapping into the learned resources of like skilled individuals we can all strengthen our knowledge base and share solutions that can assist all in the execution of great sales and branding campaigns.
It does not matter how big the campaign or how small the problem is, there is a solution and the combined knowledge of many can resolve even the most complex issues.
I have developed and led multiple global sales, branding and advertising campaigns over the years. Many were highly successful but some failed to return the desired result. For me that result was increased revenue, not all campaigns can be winners, many outside influencing factors can contribute to the success or failure of a campaign. What we need to do is learn from the failed ones to grow more success.
I hope this blog helps sales and branding colleagues, I will share some of my tricks and results.